Neuromarketing is a discipline born from the fusion of science, economics and psychology.
The goal is to study the response of customer’s brain when it is exposed to stimuli such as advertising, product packaging or a brand.
Entering the consumer’s mind, makes it possible to analyze the rational and irrational processes that guide his purchasing decisions.
Neuromarketing could be a turning point for companies that want to maximize their results by modifying strategies based on customer needs.