KPI

KPI (Key Performance Indicators)

chiara October 18, 2022

KPIs (Key Performance Indicators) are indicators that allow you to measure the performance and / or results of an activity. Selecting the right KPIs allows managers to make intelligent...

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Brand Reputation

Brand Reputation

chiara October 7, 2022

It might be hard to uniquely define “Brand Reputation”: it is a multidimensional construct that refers to a set of expectations, perceptions and audience rating of the company. Brand...

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